When the obvious answer is no longer enough. We find what is actually holding the business back, then stay for the work that follows.
The 10th Floor works where ambition meets the operating reality. We investigate the constraint, choose the right tools, and carry the answer into use. Product, operations, brand, growth, software, data, and AI are parts of that work, not a menu you have to assemble.
Start with the question that has survived the easy answers.
Public work
9
Client engagements and ventures you can inspect
Owned work
2
Argus is a product. Spliit is a venture.
Working systems
7
Products, internal systems, and one operating method
Languages
AR / EN
Arabic and English, with a complete RTL experience
Reality first. Then the work.
Surface answers create short-lived wins. We stay long enough to understand the forces behind the problem and to see whether the answer survives contact with the business.
Investigate
We look past the brief and into the system around it: the incentives, handoffs, data, decisions, and assumptions creating the result.
Build
The answer becomes something people can use: a product, an operating change, a market move, or a combination of them.
Improve
We watch what happens in practice, compare it with the intended result, and keep refining the system with the client.
Go as deep as the question requires.
Also here: direct answers, practical buying guides, how pricing works, and notes from the work.
Start with the problem, not a package.
Step 01 · free
Free teardown
We review the brief and any public material available, then return three specific observations, including the one worth investigating first. No meeting is required.
Step 02 · paid, credited
Paid diagnostic
If the problem needs deeper access, we scope the investigation and credit its fee to an engagement that follows.
Step 03 · in writing
A defined engagement
Outcome, scope, timing, review method, ownership, and price are written down before paid delivery begins.
Scope, ownership, measures, and commercial terms are written before paid work starts. The current retainer model begins with a 90-day term and moves month to month after that.
Every engagement is quoted after the problem is understood. Fixed-scope work has a fixed price. Media spend remains separate and is paid directly to the platform. See how pricing works.